CASE STUDY
The Weight place
Client Since: 2020
Industry: Health + Wellness
Location: Western North Carolina
Website: theweightplace.com
Instagram: @theweightplacenc
The Weight Place is a non-corporate, independently owned medical weight-loss clinic led by Dr. Bonnie Green in Brevard, North Carolina. The clinic blends keto-based nutrition, science-backed medical care, and a compassionate, faith-centered approach to long-term health.
When we began working together, The Weight Place relied almost entirely on word of mouth and had little digital infrastructure in place. The goal was to build a clear, trustworthy online presence that reflected the clinic’s values, educated patients, and increased local visibility—without paid advertising.
Trusted Medical Guidance
The Weight Place shows up as a medically supervised, keto-aligned clinic—building trust through clarity, safety, and evidence-based care.
Educational Digital Presence
Clear, patient-focused education across social, search, and web helps patients understand what to expect before they ever book.
Values-Aligned Growth
A consistent marketing system that supports growth while staying rooted in faith, health, and long-term wellness—not trends or hype.
Social Media Strategy & Management
We implemented a complete social media overhaul across Instagram and Facebook.
What We Built:
A full content strategy with 8–9 posts per month
Monthly educational themes
Clear, compliant semaglutide messaging
Patient-focused copy written in Dr. Green’s voice
Clean, warm, clinical visual identity
Fully keto-aligned messaging (low-carb, whole foods, no fruit)
Google Business Profile Optimization
Google Business is now one of the clinic’s strongest assets.
Optimizations Included:
Weekly posts and updates
SEO-rich descriptions and keyword targeting
Category and photo optimization
Updates for holidays, services, and announcements
Annual Visibility:
387 Google Maps views
752 Google Search views
1,139 total views
This visibility reflects high-intent searches from people actively seeking a weight-loss provider in Brevard and surrounding areas.
Website Traffic & Organic Reach
Through consistent content and local SEO support:
830 website visits YTD
629 unique visitors
2,500+ pageviews
27% year-over-year growth
Visitors explore multiple pages and return over time—strong indicators of trust and interest.
Estimated cost to replicate this traffic with ads: $3,000–$6,000 annually.
The Weight Place achieves this reach organically.
Patient Education & Message Clarity
We structured all messaging around:
Keto nutrition education
Long-term metabolic health
Hormone healing and fat loss
Semaglutide protocols and safety
Medical supervision
Lifestyle and faith-based encouragement
Results:
Reduced patient confusion around protocols
Better-prepared and more aligned new patients
Decreased administrative burden for the clinic
Results at a Glance
The Weight Place now has:
A clear, trusted brand voice aligned with Dr. Green’s values
Strong local search visibility
Consistent, educational social media presence
Improved patient understanding and compliance
Increased trust before patients ever walk through the door
Fully organic growth with no paid advertising
Services Provided
Monthly Social Media Management
Google Business Profile Management
Messaging & Brand Voice Strategy
Keto-Aligned Educational Content
Semaglutide Protocol Communications
Copywriting & Visual Design
Patient Education Materials
Annual Analytics Review & Strategy
Project Impact
The Weight Place is no longer just a local clinic—it is now a trusted, medically credible resource for weight loss in Western North Carolina.
With consistent education, clear messaging, and strong local visibility, the clinic attracts more aligned patients, communicates more effectively, and competes confidently in search—creating a foundation for sustainable growth into 2026 and beyond.