CASE STUDY
Steph Home
Client Since: 2024
Industry: Interior Designer
Location: Western North Carolina
Website: stephhome.com
Instagram: @stephhome
Steph Home is a Western North Carolina–based interior design studio specializing in high-end residential and vacation properties throughout mountain towns including Cashiers, Lake Toxaway, Highlands, and Lake Glenville. Stephanie’s work is bold, moody, refined, and deeply influenced by nature, scent, and emotion.
While Steph had a strong portfolio and a clear creative vision, her digital presence didn’t yet reflect the luxury and depth of her work. She came to us seeking strategic storytelling, consistent content, and a polished brand presence that would attract her ideal clients—homeowners, builders, and luxury vacation-home owners—both locally and nationally.
Luxury Brand Authority
Steph Home now shows up as a polished, professional design studio—attracting high-end clients who value depth, detail, and point of view.
Strategic Digital Presence
A cohesive content system across social, email, and web that reflects the sophistication of her interiors.
Sustainable Growth
A consistent, manageable marketing rhythm that builds visibility and trust without creative burnout.
Strategic Brand Positioning
We clarified and refined Steph Home’s digital identity around core brand pillars:
High-end luxury interiors
Mountain modern, moody design
Natural material palettes
Storytelling rooted in scent, texture, and landscape
Behind-the-scenes education
Personal connection and authenticity
Broad appeal for both local and national clients
This positioning now guides all content and communication.
Website & Search Visibility
Through ongoing analysis and optimization:
Website traffic increased 27% year over year
830 total visits YTD
629 unique visitors
2,500+ pageviews (+16% YoY)
Traffic surges aligned with project reveals and newsletter sends
Google Business Profile Visibility:
1,139 total views
387 Maps views
752 Search views
Steph Home now appears in high-intent searches across Western NC and surrounding luxury markets.
Content Creation & Aesthetic Development
We developed a cohesive visual and editorial system that reflects Steph’s work:
Polished, moody imagery
Warm neutrals with dark accents
Elevated typography
Consistent tone and pacing
Project storytelling with depth and intention
Every post now feels curated, aligned, and unmistakably Steph Home.
Email Marketing Foundation
We established a refined email presence using Flodesk:
A moody, luxury newsletter aesthetic
Monthly updates featuring new projects
Story-driven copywriting
Local and national positioning
Email Performance:
80.5% average open rate
7.2% click-through rate
0.5% unsubscribe rate
These results significantly exceed industry averages and signal deep audience trust and interest
Social Media Strategy & Management
We implemented a sustainable, growth-oriented content system:
8 curated posts per month
A balanced mix of project reveals, storytelling, and designer POV
Process-driven education (materials, cabinetry, lighting, design decisions)
Seasonal and project-based content
Behind-the-scenes moments that build trust
Results:
230+ Instagram posts
63 new Instagram followers
229 Facebook posts
36 new Facebook followers
Strong engagement on project reveals and narrative-driven content
This consistency positions Steph Home as a professional, trustworthy design studio.
Results at a Glance
Steph Home now has:
A cohesive, luxury brand identity
Consistent, high-quality content across platforms
Industry-leading email engagement
Increased website traffic and visibility
Stronger regional and national positioning
Narrative-driven storytelling that builds authority
Foundational systems that support future growth
Services Provided
Social Media Management
Branding Support & Design Direction
Email Newsletter Creation (Flodesk)
Content Strategy & Caption Writing
Website Traffic Analysis
SEO Recommendations
Google Business Profile Management
Monthly Analytics & Planning
Project Impact
Steph Home’s digital presence now matches the quality, depth, and artistry of the studio’s interior design work.
With consistent storytelling, elevated visuals, and strategic systems in place, Stephanie is positioned as a go-to luxury interior designer in Western North Carolina and beyond—attracting clients who value design with meaning, intention, and point of view.