CASE STUDY
Rocky’s Grill & Soda Shop + Rocky’s Corner Market
Client Since: 2024
Industry: Food & Beverage + Retail
Location: Brevard, North Carolina
Websites: rockysbrevard.com & rockyscornermarket.com
Instagram: @rockysgrillbrevard & @rockys_brevard
When the new owners took over two historic Brevard staples—Rocky’s Grill & Soda Shop and Rocky’s Corner Market—they needed cohesive digital support to reintroduce both brands to the community. With just weeks before the grand reopening, I was brought in to develop custom landing pages, take over social media strategy, and help drive in-person traffic and awareness.
Rapid Rollout
Delivered both landing pages and a fully built social media strategy in under 30 days.
Engagement Spike
Increased social following and reach with high-performing reels and nostalgic community storytelling.
Increased Foot Traffic
Social content aligned with local foot traffic drivers, helping both businesses see an immediate boost in customer visits.
Strong Brand Differentiation
Established two distinct but complementary brand voices for the grill and market.
Website Design & Development
Custom designed Squarespace sites for easy access and updates
Individual landing pages highlighting each business's offerings, hours, and unique stories
Mobile-friendly, local SEO optimized
Social Media Management
Created, launched, and managed two Instagram and Facebook accounts
Shared nostalgic, community-focused content for Rocky’s Grill & Soda Shop
Showcased unique gifts and goods for Rocky’s Corner Market with seasonal campaigns
Conducted on-site content collection including photography and reels
Introduced consistent brand voice and custom hashtags (#RockysCornerMarket, #ExploreBrevard, #BrevardEats)
Event + Launch Marketing
Coordinated timing of landing page launches and social announcements
Highlighted local favorites like the “Chili Willy” hot dog and vintage soda floats
Built hype and visual cohesion in advance of the grand reopening