Modern wooden house with trees in a field of tall grass, lake, and mountain range in the background during sunset.

CASE STUDY

Rocky’s Grill & Soda Shop + Rocky’s Corner Market

Client Since: 2024
Industry: Food & Beverage + Retail
Location: Brevard, North Carolina
Websites: rockysbrevard.com & rockyscornermarket.com
Instagram: @rockysgrillbrevard & @rockys_brevard

When the new owners took over two historic Brevard staples—Rocky’s Grill & Soda Shop and Rocky’s Corner Market—they needed cohesive digital support to reintroduce both brands to the community. With just weeks before the grand reopening, I was brought in to develop custom landing pages, take over social media strategy, and help drive in-person traffic and awareness.

Rapid Rollout
Delivered both landing pages and a fully built social media strategy in under 30 days.

Engagement Spike
Increased social following and reach with high-performing reels and nostalgic community storytelling.

Increased Foot Traffic
Social content aligned with local foot traffic drivers, helping both businesses see an immediate boost in customer visits.

Strong Brand Differentiation
Established two distinct but complementary brand voices for the grill and market.

Scenic view of a lake surrounded by green hills and mountains with cloudy sky.

Website Design & Development

  • Custom designed Squarespace sites for easy access and updates

  • Individual landing pages highlighting each business's offerings, hours, and unique stories

  • Mobile-friendly, local SEO optimized

Scenic landscape with blue lake, green rolling hills, and tall gray mountains under cloudy sky.
Scenic landscape with a large body of water, green hills, and mountains in the background under a cloudy sky.

Social Media Management

  • Created, launched, and managed two Instagram and Facebook accounts

  • Shared nostalgic, community-focused content for Rocky’s Grill & Soda Shop

  • Showcased unique gifts and goods for Rocky’s Corner Market with seasonal campaigns

  • Conducted on-site content collection including photography and reels

  • Introduced consistent brand voice and custom hashtags (#RockysCornerMarket, #ExploreBrevard, #BrevardEats)

A scenic landscape featuring a large lake with turquoise water, green hills, and mountains in the background under a cloudy sky.

Event + Launch Marketing

  • Coordinated timing of landing page launches and social announcements

  • Highlighted local favorites like the “Chili Willy” hot dog and vintage soda floats

  • Built hype and visual cohesion in advance of the grand reopening

Scenic landscape of a mountain range with a large body of water in the foreground, partially cloudy sky, and rolling green hills.

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