A sidewalk view of a storefront with a sign reading "Soda Shop" hanging under a red and white striped awning, sidewalk, trees, parked cars, and a bakery sign in the background.

CASE STUDY

Rocky’s Grill & Soda Shop + Rocky’s Corner Market

Client Since: 2024
Industry: Food & Beverage + Retail
Location: Brevard, North Carolina
Websites: rockysbrevard.com & rockyscornermarket.com
Instagram: @rockysgrillbrevard & @rockys_brevard

When the new owners took over two historic Brevard staples—Rocky’s Grill & Soda Shop and Rocky’s Corner Market—they needed cohesive digital support to reintroduce both brands to the community. With just weeks before the grand reopening, I was brought in to develop custom landing pages, take over social media strategy, and help drive in-person traffic and awareness.

Rapid Rollout
Delivered both landing pages and a fully built social media strategy in under 30 days.

Engagement Spike
Increased social following and reach with high-performing reels and nostalgic community storytelling.

Increased Foot Traffic
Social content aligned with local foot traffic drivers, helping both businesses see an immediate boost in customer visits.

Strong Brand Differentiation
Established two distinct but complementary brand voices for the grill and market.

Image of a laptop on a black and white tiled floor showing a webpage about Rocky's Grill and Soda Shop, featuring images of a restaurant and food items like sandwiches and desserts.
A tablet displaying a webpage about Rocky's Corner Market, a local grocery store, placed on a picnic blanket outdoors. The picnic blanket has a white furry texture with a red and white checked cloth and a glass of white wine, a bottle, and a box of strawberries nearby. The background is green grass.

Rocky’s Brevard is home to two beloved, locally owned businesses in downtown Brevard, NC:

  • Rocky’s Grill & Soda Shop — a historic, old-fashioned soda fountain serving locals and tourists since 1941

  • Rocky’s Corner Market — a curated local goods and specialty food shop owned by the same family

While each business serves a different purpose, both rely heavily on foot traffic, tourism, and strong local visibility. We partnered with Rocky’s during a pivotal season of renovation, growth, and transition to ensure both brands stayed visible, differentiated, and top-of-mind for locals and visitors alike.

Brand One: Rocky’s Grill & Soda Shop

Focus: Foot traffic, nostalgia, families, tourists, dining discovery

Strategy Highlights

  • Nostalgic, family-friendly social media strategy

  • Seasonal and event-based campaigns (summer tourism, holidays, downtown events)

  • Strong emphasis on food photography and iconic menu items

  • Google Business Profile optimization to capture high-intent restaurant searches

  • Website support for menus, renovation updates, and mobile users

Results (March–August 2025)

  • 46.9K total Google impressions

    • 34.7K Search views

    • 12.3K Maps views

  • 124,696 Facebook views

  • 7,000+ website pageviews (May–August)

  • Strong spikes around holidays, events, and peak tourism periods

Rocky’s became one of the most visible dining destinations in Brevard during this time—especially for tourists searching “restaurants near me” and “ice cream downtown Brevard.”

Brand Two: Rocky’s Corner Market

Focus: Gift shopping, local goods, discovery, impulse foot traffic

Strategy Highlights

  • Community-oriented social media and brand voice

  • Product storytelling and seasonal displays

  • Strong “shop small” positioning

  • Google Business optimization for gift shop and downtown shopping searches

  • In-store photography and lifestyle content

  • Website updates to support browsing and discovery

Results (March–August 2025)

  • 10.6K total Google impressions

    • 6,138 Search views

    • 4,512 Maps views

  • 57,810 Facebook views

  • 5,300 website visits (May–August)

  • Strong engagement from both locals and tourists

Rocky’s Corner Market quickly shifted from a hidden gem to a recognizable downtown stop for gifts and local goods.

The Strategic Win

Two Brands. One Coordinated System.

While each business had its own voice, audience, and goals, both benefited from:

  • Consistent Google visibility

  • Seasonal planning tied to tourism cycles

  • Clear brand differentiation

  • Strong visual storytelling

  • Reliable, organic foot-traffic growth

When marketing support paused later in the year, both businesses saw predictable declines in traffic and reach—highlighting the importance of consistency and momentum in local marketing.

Results at a Glance

Across both businesses in just six months:

  • 57K+ Google impressions combined

  • 180K+ Facebook views combined

  • 12K+ website visits

  • Strong local and tourist discovery

  • Clear brand separation with shared strategic foundation

  • Measurable foot-traffic–driven results

All growth was achieved organically, without paid advertising.

Services Provided

  • Instagram & Facebook Management

  • Google Business Profile Management (Two Businesses)

  • Local SEO & Keyword Strategy

  • Website Updates & Optimization

  • In-Person Content Creation (Photo & Video)

  • Seasonal Campaign Planning

  • Event-Based Marketing

  • Analytics Tracking & Reporting

Project Impact

This project demonstrates how intentional, community-rooted marketing can support multiple brick-and-mortar businesses simultaneously—even during renovation and transition.

Through consistent content, strong Google visibility, and seasonal storytelling, Rocky’s Brevard maintained momentum, increased discovery, and strengthened its place as a must-visit destination for both locals and visitors.

It’s a clear example of how local marketing systems—not one-off posts—drive real-world foot traffic.

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