CASE STUDY
MOuntain Sun Community School
Client Since: 2013
Industry: Education / Nonprofit
Location: Brevard, North Carolina
Website: mountainsunschool.org
Instagram: @mountainsunschool
Mountain Sun Community School is an independent nonprofit school offering Montessori-based, nature-rich education for children in preschool through middle school. In 2013, the school engaged me as their part-time communications coordinator. Over the years, our relationship evolved into a full-scale outsourced marketing partnership that spanned more than a decade.
Consistent Enrollment Interest
Marketing efforts helped sustain a full waitlist for multiple class levels.
Increased Fundraising Revenue
Year-end campaigns routinely exceeded goals, with one campaign hitting 125% of target in just 10 days.
Brand Cohesion
Developed a cohesive voice, visual identity, and storytelling framework aligned with the school’s values.
Longevity & Trust
Served as the school’s marketing lead for over 10 years, becoming a trusted extension of the leadership team
Website Design & Management
Multiple redesigns and refreshes
SEO optimization
Continuous maintenance and content updates
Social Media Management
Instagram and Facebook growth from under 200 to over 1,500+ engaged followers
Campaign creation for events, enrollment, fundraising, and community storytelling
Photo curation and graphics in line with the school’s natural aesthetic
Email Marketing
Weekly newsletters to families and alumni
Annual giving campaigns
Event invites and recap campaigns
Integrated forms and automations
Fundraising Strategy & Implementation
Coordinated year-end giving, annual fundraising events, and donor communications
Built email and social media campaigns that consistently exceeded donation goals
Promoted events such as Mayfaire, Harvestfest, and alumni gatherings