CASE STUDY
Lynette Driver Art
Client Since: 2024
Industry: Fine Art / E-Commerce
Location: Brevard, North Carolina
Website: lynnettedriver.com
Instagram: @lynettedriver
Lynn Driver is a Western North Carolina fine artist whose work is inspired by the surrounding mountains and natural landscapes. While she had a strong following and an established reputation, her digital presence wasn’t supporting the level of visibility or sales her work deserved.
Lynn came to us seeking a website and marketing system that felt elevated, clean, and reflective of her art—while also converting collectors during collection launches and reducing reliance on social media alone.
Email Revenue Powerhouse
Lynnette’s email list generates 4x the revenue of her 11,000 Instagram followers during launches.
Modern Web Presence
Her new site offers a clean, intuitive experience that matches the sophistication of her brand.
Sustainable Growth
We’ve created a system that supports consistency without burning her out creatively.
Website Transformation
We designed and built a new Squarespace website that feels like an extension of Lynn’s work.
Key Improvements:
Elevated, minimalist design aligned with a luxury art experience
Clean, intuitive shop flow for originals and prints
Story-driven structure centered on artist identity
Streamlined collection launch pages
Commission inquiry funnels
Clear navigation and buyer pathways
Mobile and desktop optimization
Foundational SEO for long-term visibility
The result is a website that not only showcases her art beautifully, but guides collectors confidently toward purchase.
Ongoing Marketing & Launch Support
Beyond the initial build, we continue to support Lynn with:
High-level content and launch planning
Strategic timing for product drops
Website updates between collections
Messaging that articulates the emotional story behind each piece
Brand-aligned communication across platforms
Email Marketing as a Sales Engine
One of the most impactful shifts was moving launch momentum from Instagram to email.
Email Strategy Included:
Full Flodesk setup
Automated welcome sequence
Collection launch email flows
Ongoing newsletters
VIP collector segmentation
Results:
Email now drives 4× more sales than Instagram during collection launches
Lynn has a direct, owned connection to her collectors
Results at a Glance
Since the redesign and strategy implementation, Lynn has experienced:
Increased website traffic and repeat visitors
Higher time on site and lower bounce rates
Stronger conversion rates during launches
Faster sell-through of originals
Increased print sales
Growing email list and collector relationships
Improved SEO and organic discovery
Collectors frequently comment that her website feels like her work—a true reflection of the art itself.
Project Impact
This project reflects what happens when an artist is given a digital home that matches the depth and beauty of their work.
Lynn’s website is no longer just a place to display art—it’s a collector ecosystem, a storytelling platform, and a sustainable sales engine that supports her work long-term.