A modern wooden house on a hillside with tall grass, overlooking a lake with mountains in the background during dawn or dusk.

CASE STUDY

Lynette Driver Art

Client Since: 2024
Industry: Fine Art / E-Commerce
Location: Brevard, North Carolina
Website: lynnettedriver.com
Instagram: @lynettedriver

Lynnette Driver is a fine artist based in Western North Carolina, whose work is deeply influenced by the mountain landscapes she calls home. I stepped in as her marketing partner in a larger capacity in 2023, redesigning her website and building a comprehensive marketing strategy that now drives her business forward

Email Revenue Powerhouse
Lynnette’s email list generates 4x the revenue of her 11,000 Instagram followers during launches.

Successful Collection Drops
Consistently sells out or surpasses goals through strategic pre-launch and launch campaigns.

Modern Web Presence
Her new site offers a clean, intuitive experience that matches the sophistication of her brand.

Sustainable Growth
We’ve created a system that supports consistency without burning her out creatively.

A landscape of a large lake surrounded by grassy hills in the foreground and mountains in the background under a cloudy sky.

Website Design & Development

  • Complete rebuild of her website for mobile-first, e-commerce-friendly functionality

  • Collection-based navigation for limited edition art releases

  • SEO optimization and strategic copy to reflect her evolving brand

Scenic landscape of a large lake surrounded by green hills and mountains under cloudy sky.
Scenic landscape with mountains, a lake, and rolling green hills.

Email Marketing

  • Monthly newsletters and product launch sequences

  • Segmented email strategy for collectors and new subscribers

  • High-converting templates designed for storytelling + sales

  • Clear CTAs and behind-the-scenes content to increase connection

A landscape of mountains with a lake in the foreground, rocky peaks, and cloudy sky.

Ongoing Marketing Strategy & Support

  • Messaging refinement and collection launch planning

  • Coordination of promotions and email campaign schedules

  • Analytics reviews and adjustments based on customer behavior

Scenic landscape of a lake with green hills and mountain range in the background under cloudy sky.

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