CASE STUDY
Lynette Driver Art
Client Since: 2024
Industry: Fine Art / E-Commerce
Location: Brevard, North Carolina
Website: lynnettedriver.com
Instagram: @lynettedriver
Lynnette Driver is a fine artist based in Western North Carolina, whose work is deeply influenced by the mountain landscapes she calls home. I stepped in as her marketing partner in a larger capacity in 2023, redesigning her website and building a comprehensive marketing strategy that now drives her business forward
Email Revenue Powerhouse
Lynnette’s email list generates 4x the revenue of her 11,000 Instagram followers during launches.
Successful Collection Drops
Consistently sells out or surpasses goals through strategic pre-launch and launch campaigns.
Modern Web Presence
Her new site offers a clean, intuitive experience that matches the sophistication of her brand.
Sustainable Growth
We’ve created a system that supports consistency without burning her out creatively.
Website Design & Development
Complete rebuild of her website for mobile-first, e-commerce-friendly functionality
Collection-based navigation for limited edition art releases
SEO optimization and strategic copy to reflect her evolving brand
Email Marketing
Monthly newsletters and product launch sequences
Segmented email strategy for collectors and new subscribers
High-converting templates designed for storytelling + sales
Clear CTAs and behind-the-scenes content to increase connection
Ongoing Marketing Strategy & Support
Messaging refinement and collection launch planning
Coordination of promotions and email campaign schedules
Analytics reviews and adjustments based on customer behavior